Stagnant to 362%: Rebuilding Nav's Growth Engine
I joined a flat fintech called Creditera in 2015. Eight years later it was Nav: 362% revenue growth, a million customers, and a 20-person marketing org built from a blank org chart.
Case Studies
Four chapters of the record, written the way operators actually experience them: the situation, the moves, the numbers, and what broke along the way. Every figure here is verified. The failure sections are on purpose.
The 80% Direct Problem: Rebuilding Attribution at Linqto
I inherited analytics where more than 80% of conversions reported as "direct." Rebuilding attribution made channel economics trustworthy, moved real budget, and set up an affiliate program that delivered 15% of new customers in six months.
Carrying the Number: From CMO to CPO/CRO
The promotion that matters most in a marketing career: taking direct revenue accountability. I rebuilt product from 1 to 12, launched first-party banking products that became two-thirds of revenue, and owned the number in front of the board.
Owner-Operator: Running a P&L with an AI-Native Marketing Stack
I own a brick-and-mortar human performance business in Park City and run its entire growth system myself: Meta lead-form engine, automated speed-to-lead SMS, and an operations layer built by AI agents.