Logan B. Jones-Olson

• Revenue growth362%Nav, 2020 to 2022, from stagnant
• Customers1M+up over 700% at Nav
• Paid engine$1.5M/moscaled from roughly $50-100K/month, holding CAC targets
• Affiliate program15%of new customers in 6 months, built from zero at Linqto

• Revenue Strategy & Execution

  Pricing, monetization, and funnel economics, run with CAC, LTV, and payback discipline. I have scaled a paid engine to $1.5M a month, launched first-party products that became two-thirds of company revenue, and defended the number in front of the board.

• Team Building & Leadership

  Org design from zero: a marketing team built 0 to 20+, a product org rebuilt 1 to 12. Product, marketing, and revenue aligned under one plan, with OKR-based execution that survives contact with a quarter.

• Solve Your Hardest Problem

  Give me your hardest problem, that will solve your greatest need, and I will figure it out for you to a level beyond what you thought possible.

• Agentic Creative & Ad Iteration

  At Upgrade Labs I run agentic workflows for creative production and ad iteration: AI agents source footage, build image and video variants, and turn winning ads into new formats, so the Meta engine tests faster than a brand team ten times the size.

• Funnel Diagnostics & Attribution

  I use AI to find where funnels leak and where attribution lies. The same diagnostic discipline that cut Linqto's unattributed traffic from 80% to under 30%, and found Nav's growth failure points in 2026, now runs with agents doing the sweep work.

• Automated Lifecycle & Operations

  Speed-to-lead SMS sequences that respond in minutes, reporting dashboards, and financial models, all built and maintained with AI agents. Not pilots. Systems in production, running a real P&L today.

And the discovery layer itself is changing: buyers increasingly ask AI answer engines instead of search engines. I write about that shift, Generative Engine Optimization, and I build for it. This site is structured to be citable on purpose. Start with the essay.

• Feb to Jul 2026

  Nav · Executive Chief of Staff

  Right hand to the founder and CEO. Diagnosed core growth failure points within three months, led credit-data partnerships, M&A work, and board communication.

• Aug 2024 to present

  Upgrade Labs Park City · Owner

  Full P&L for a brick-and-mortar human performance business, run on an AI-native marketing and operations stack.

• 2024 to 2025

  Linqto · Head of Marketing Strategy & Operations

  Rebuilt attribution, cutting unattributed traffic from over 80% to under 30%. Launched an affiliate program from zero to 15% of new customers in six months.

• 2023 to present

  LBJO Consulting · Owner

  Growth and marketing advisory for scaling consumer, fintech, and ecommerce companies.

• 2015 to 2023

  Nav · CMO → CPO/CRO → VP Operations/COO

  Built marketing from scratch, led the Creditera-to-Nav rebrand, drove 362% revenue growth and 1M+ customers, launched first-party products to two-thirds of revenue.

• 2009 to 2014

  Overstock.com & Target

  Ecommerce and marketing foundation: analytics, merchandising, and growth.

• “I am so grateful and lucky to have had the opportunity to be on Logan's team. He is a special breed of VPs and General Managers who has demonstrated through his experience sound strategic initiatives by casting vision, creating data driven targets for sustainable growth. Any organization needing to drive exponential revenue growth would be lucky to have Logan on their team.”

• “Logan is a one-of-a-kind leader and executive. Rarely do you get the EQ, IQ and work ethic Logan has in one team member. As a marketing leader at Nav, he assembled one of the best marketing teams I've ever had the pleasure to work with and produced game-changing results for the business.”

• “Over the 8 years I worked with Logan I was lucky enough to work both under Logan and along side him. He is one of the best communicators and leaders I've ever encountered. It's not everyone who can sit back and look at problems and opportunities from the macro level that Logan does so well. I'd jump at the chance to work with Logan again in any capacity.”

• “You have been one of the best managers I've ever had. You always pushed me to be the very best I could be. You saw greatness in me and believed in me even when I doubted myself. You're a GENIUS when it comes to being scrappy and innovative. You're a leader who is always seeking MORE MORE MORE and you find a way to get it!”

• “Logan's dynamic leadership reshaped strategies, energized teams, and elevated outcomes. His strategic brilliance sparked innovative approaches, yielding remarkable results. Beyond accomplishments, Logan's dedication to mentoring and fostering growth is commendable.”

• “As the cofounder, CEO, and Executive chairman at Nav, I've worked with Logan for over 8 years. There was never a time Logan didn't play a key role in our success. You can point him at any problem and he'll figure out how to solve it.”