Will the Answer Engines Cite You?

TODO: Opening. The shift from ten blue links to one synthesized answer, and what that does to the economics of being found.

Retrieval is not ranking

TODO: Ranking rewards authority accumulated over time; retrieval rewards passages that answer a question cleanly. Why pages built for one fail at the other.

What gets cited

TODO: Self-contained passages, concrete numbers, named entities, structured data. What gets lifted into an answer and what gets skipped.

Measuring citation visibility

TODO: How to find out whether the answer engines cite you today, and how to track whether that changes. The measurement discipline, applied to a channel nobody owns yet.