About

I am a marketing and growth executive. The short version of the record: I build growth engines from zero, and I have carried the revenue number they feed. The long version is in the case studies. This page is the timeline.

Professional Background

• Feb to Jul 2026

  Nav · Executive Chief of Staff

  Right hand to the founder and CEO. Within three months, diagnosed core growth failure points and removed friction in the marketing funnel and product signup flow. Point person for credit-data partnerships (Equifax, Experian, Dun & Bradstreet, Creditsafe), led M&A efforts with Financial Technology Partners, and primary liaison to investors and the board.

• Aug 2024 to present

  Upgrade Labs Park City · Owner

  Full P&L for a brick-and-mortar human performance business. Meta lead-form campaigns run hands-on as the primary acquisition channel, automated speed-to-lead SMS and lifecycle follow-up, and AI-native operations: agent-built dashboards, financial models, and creative production. Clinical services delivered in partnership with OutfitMD.

• 2024 to 2025

  Linqto · Head of Marketing Strategy & Operations

  Rebuilt marketing attribution, cutting unattributed "direct" traffic from over 80% to under 30%. Launched an affiliate program from zero that delivered 15% of total new customers within its first six months. Lifecycle segmentation and journey mapping drove double-digit gains in engagement and conversion.

• 2023 to present

  LBJO Consulting · Owner

  Growth and marketing advisory for scaling consumer, fintech, and ecommerce companies.

• 2015 to 2023

  Nav · VP Marketing/CMO → CPO & CRO → VP Operations/COO

  Joined when the company was Creditera and growth was flat. Led the rebrand to Nav, built the marketing org from scratch to 20+, and scaled paid acquisition to approximately $1.5M/month. Result: 362% revenue growth (2020 to 2022), customers up over 700% past 1 million, monthly actives up over 800% past 200,000. As CPO/CRO, rebuilt product 1 to 12 and launched Nav-owned checking and card products that grew to over two-thirds of company revenue.

• 2009 to 2014

  Overstock.com & Target

  The ecommerce and marketing foundation: analytics, merchandising, and growth.

Education

BS in Marketing, University of Idaho.

Off the Clock

I live in Park City, Utah with my family. My wife and I built Upgrade Labs Park City together, which means dinner-table conversation at our house includes cost per lead more often than either of us expected. The mountains are the reason we are here. They deliver.

The proof behind the timeline: case studies · writing · get in touch